This is a behind the scenes shot from a shoot for a Canadian designer that I helped storyboard and produce. She also lovingly asked me to be her model/muse!
This is a behind the scenes shot from a shoot for a Canadian designer that I helped storyboard and produce. She also lovingly asked me to be her model/muse!
Client Rasha Goel Emmy Nominated TV Host & Producer
Emmy nominated TV host, Producer and Actress Rasha Goel approached me to help her with a complete rebrand of her image. We worked together for 3 months on this project and I coached her on utilizing social media, sponsorship, along with styling. She flew from Los Angeles to Vancouver to work with me and my team. These are some of the images from the shoots produced, styled and art directed by me.
I had the honour of helping Shop West 4th with their KitsMas campaign in 2016 with a fashion event attended by local celebrities, influencers, bloggers, photographers and media.
West 4th is one of the top shopping destinations in Vancouver with many different retailers. So I hand picked casual to fancy looks together for the fashion show to showcase holiday looks and gift ideas.
Thank you to our friends Desert Hills Wines and Sweet Petite Confectioner for coming on board and making the event even more delightful!
Some press garnered for our client Shop West 4th.
Run with It TV show (13:18 mark for the fashion segment(
KitsMas Fashion Show Models 2016
Firma EnergyWear PR Client zaradurrani.ca
I worked with Firma EnergyWear a local Vancouver based clothing line for 2 years.
I focused on the following services for Firma EnergyWear;
Media Relations
Influencer Outreach
Event Planning
Social Media Management
Photo Shoot production
Video Production.
Link to video produced featuring local influencers.